mobile first design

The World Wide Web and digital spaces have dramatically expanded in the past few years. Moreover, it has evolved and enhanced the accessibility of users with distinct backgrounds, skills, and statuses. The more reliant the world grows on technology and internet connectivity, the more businesses and website design and development companies look for appropriate ways to ensure that their platforms are easily accessible across various devices to meet the users’ needs.

Mobile-first design: Importance, tactics, and implementation

Many moons ago, the website design process began with creating web pages accessible on desktop monitors, followed by the change to other screen sizes. But now, the demand is far beyond having an elegant, mobile-friendly UI design. In today’s day and age, your website design needs a mobile-first design approach.

Designing your website with a mobile-first approach means starting the process with small screens, such as smartphones, followed by more significant features to accommodate larger screens like desktops, laptops, and tablets.

Importance of mobile-first design

A majority of website visits are done through smartphones globally. The ever-increasing mobile usage encourages web design Oakville agencies to adhere to the mobile-first design approach when designing a website.

Mobile-first design is a necessity in the present era.

The mobile-first design approach aims at designing the best and the most enjoyable user experience for people accessing websites using their mobile devices. Technically speaking, if your website appears accessible on mobile devices, it will likely perform more effectively on other big screens. Google has also declared changes to its algorithm, prioritizing responsive mobile websites in the search results.

Here are the key features that make the mobile-first design so important.

Enriched UX:

The mobile-first design process refers to creating more specific and explicit content displaying the site from the users’ perspective. The content and layout have to be smooth to scroll on small screens. However, make sure you do your homework and resolve things beforehand.

Better performance:

The number of elements can affect the performance of your website. Nevertheless, your website should have limited segments to ensure usability and flawless SEO ranking. Optimized content, including texts and images, will enhance the performance. Moreover, Google scans the index pages with the mobile-first approach. However, mobile-first design has now gained its place in the latest web development trends.

Higher conversion rate:

The mobile-first design approach can help you enhance your business’s conversion rate by a significant difference. Considering smartphone internet users are ever-increasing globally, the credibility of mobile websites is also getting higher and aggregating the conversion.


The ability to function wall on all screens is essential. Arranging the mobile concept to work well with all screens, from a smartphone to a desktop, is helpful, but only if the user experience is excellent. However, keep eliminating and adding features based on the usage and your business requirement. Make sure that the fundamentals remain the same.

Lower bounce rate:

People expect an easy search. However, executing a mobile-first design helps keep the bounce rates at a minimum, and mobile-friendly websites keep visitors on your site and provide an excellent user experience.

Difference between mobile-first design and responsive website design

Mobile-first design is creating an app or website for mobile followed by the desktop website visible without making changes. The mobile-first design offers excellent UX, fast downloading, strong media content to captivate the target audience, and smooth touchscreen navigation.

On the contrary, the responsive website design process begins with designing a desktop layout with the highest resolution. It is followed by scaling down gradually to the smaller screen sizes. Moreover, the format and content are compatible with small screens, but the navigation, content flow, and downloading speed function per the traditional website.

Mobile-first plays a pivotal role in designing. It lessens designers’ time and also enhances their productivity. It lets designers focus more on the content to create attractive and functional designs.

Mobile-first design strategies

The mobile-first naturally results in a more content-focused design. Therefore, it is more user-focused. Let’s look at the most critical aspects to consider when designing your website.

User-specific setup:

Mobile users typically look for prompt and straightforward solutions. Consequently, ensuring that your mobile-first design is capable enough to address users’ issues is crucial. Secondly, establish the user flow. Design a website that users can effortlessly navigate and promptly finish their desired task.


Mobile-first website content needs to be simple, short, and straightforward. Change the text in line with the context. Moreover, make sure it is concise to prevent distractions. Since mobile screens have limited space, it is crucial to showcase the content in a way that users can easily read. The text and images both need to be optimized. The headlines should be at the top, followed by less wordy paragraphs. Furthermore, the sentences should be short and easy to understand.

Simple layout:

Us an unfussy design layout so that your website is clear and makes users concentrate on the essential points. It should not appear overloaded. However, keep enough white space to make the images and texts easy to review. Limit the number of hyperlinks in the navigation menu. The texts should have simple lines and wide borders. The website should not have too many pages. Last but not least, incorporate search engine features.

Bold call-to-action:

You are all set for the most effective mobile-first web design when you combine your short & sweet content, clean design, and bold call-to-action buttons. If your site doesn’t have clear guidelines for what to do, visitors are likely to leave your website.

The elements your mobile-first web design should include:

  • Robust typography
  • Contrasting color shades
  • Clear to use call-to-action buttons
  • Content-based videos and images

Fast loading:

Regardless of how beautiful your website appears, you are likely to lose your audience if it takes longer than three seconds to load. However, keep your website well-lit with the least possible web pages. Reduce the number of images. Ensure your site is secure and loads promptly.

Mobile-first design: How to execute?

Let’s take an example! A website design & development company is working on a restaurant website. When creating the layout, the designers will consider what visitors and users might expect from a restaurant website. They will then incorporate the key elements people might seek on the website through their mobile devices. Some of these elements are likely to be the hours of operation, location, and contact. Based on the information, the designers will design an innovative web page.

Once your mobile-first design is ready, the designers will upload the content fit to various mobile screens. The content may include the menu, detailed information, location, etc. You can also add a gallery and blog page highlighting the restaurant.

This strategy helps web design Oakville Company create an innovative website for those mobile users.


By designing a mobile-first design, you can swiftly achieve an intuitive user experience for your website visitors. This approach is a good idea since the smaller screens can adjust better around the content. Rather than squeezing a large design into a tiny frame, the designers are now adopting the latest web development trends by creating UX/UI designs for mobile screens first and then for more giant screens. The most significant benefit of creating a mobile-first design is that you can only choose the most crucial elements to display to the visitors.

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